New £300k restaurant opening in Plymouth
50 Degrees North is taking on Marco Pierre White’s steakhouse
Plymouth’s prominent Copthorne Hotel has spent £300,000 on creating a new public restaurant as it seeks to take on Marco Pierre White’s eatery at rival the Crowne Plaza.
The North Cross hotel has created 50 Degrees North Brasserie and Bar, a restaurant bosses say will match anything in the city.
The idea is to attract diners who are not just hotel guests.
The new restaurant will be branded separately to the hotel and strive to become a significant player in the city’s dining scene in a similar way to how celebrity chef Marco Pierre White’s Steakhouse Bar and Grill is seen as distinct from the hotel which houses it.
The new 50 Degrees North Brasserie and Bar (Image: Penny Cross)
“We don’t want it to be known as a hotel restaurant,” said Trevor Vels, general manager at the Copthorne.
“It’s a brasserie and bar for the people of Plymouth.
“It’s not massively different to Marco Pierre White’s in the Crowne Plaza.”
Work began in November 2017 to upgrade the hotel’s public areas including the bar, restaurant and reception area.
They have been opened out, with partitions removed, and the 80-cover restaurant refurbished and a new head chef, former Bedford Hotel cuisinier Matt Carder, brought in to create menus that target a wide-range of customers
50 Degrees North Brasserie and Bar, the new restaurant at the Copthorne Hotel
With the so-called “casual dining crunch” hitting mid-market chain restaurants Mr Carder has been asked to come up with a menu that covers anything from omelettes and pizza up to “high-level cuisine” that can be served “at any time of the day”.
“It’s high-level cuisine but in a relaxed style,” said Mr Vels.
“We are trying to offer something for everybody.
“It’s modern British cuisine, there will be a day menu, or bar menu, with fish and chips, soups and sandwiches, and then in the evening we have one, two or three courses, a varied choice.”
Inside the 50 Degrees North Brasserie and Bar at the Copthorne Hotel Plymouth (Image: Penny Cross)
Millennium Hotels and Resorts, the Copthorne’s parent firm, has been spending freely on upgrading the 31-year-old city centre hotel.
The restaurant upgrade and rebrand is part of a £3million, four-year refurbishment programme at the hotel.
Mr Vels said the refresh was necessary because the hotel had started to look tired and dated.
“The hotel is going into the future,” he said. “We are bringing it up to modern standards.”
Work began in 2016 with £800,000 spent on cleaning the outside, transforming it from a dirty dark grey to a creamy off-white colour.