The owners of a Westcountry cupcake business favoured by high profile celebrities are diversifying due to the coronavirus outbreak by organising a unique two-day outdoor Midsummer Night Market in Exeter with street food, bars and live entertainment.
Aimed at all ages, the event will be held in the grounds of Westpoint over two days from August 29 to 30, and it promises to offer a festival feel relaxed vibe.
There will be around 30 food and drink stalls which will all be different, as well as a funky cocktail bar, gin bar and rum bar.
Matt Blakley, owner of The Custom Cupcake Company in Bodmin Moor, has had 40 of its events cancelled due to Covid-19, along with many other traders in the region.
Having grown up in Hong Kong where night markets are popular, it inspired Matt to find a showground where traders could come together and offer people a much needed day and night out enjoying some of the things they love, and have been missing up until now.
He said: “After looking into it, we were told we could organise a market if it was a continually fluid moving market like when you go shopping.
“We obviously wanted there to be social distancing and for it be a really safe environment for all ages where people can feel comfortable.
“We have designed it to look and feel like a market, but at the same time not being fake and plastic because it can feel like a sterilized environment when you go out now.
“All the stalls will be socially distanced to be two metres apart with Covid-19 measures in place, but people won’t have to worry about masks because it is being held outdoors.
“People want to have music and entertainment again but the current issue is if people stand in one place for more than 15 minutes you have to have a track and trace system in place, and that would create the feeling of an unrelaxed environment again.
“We have get around that by having amazingly talented buskers who will perform in six individual zones. They will play three songs and then move on to a different zone to continue performing their set.
“We will also have mobile comedians called Master Debaters who will perform magic suitable for all ages to individuals. There will also be stilt walkers and dinosaurs wandering around to interact with.
“What we want to do is create a festival feel but sticking within the boundaries and making sure it’s 100 per cent safe while giving a little bit of normality back, and enabling people to have the chance to let their hair down for one weekend.”
The Custom Cupcake Company has made cakes for more than 350 celebrities ranging from Liv Tyler to Taylor Swift, and has been struggling after being closed for nearly five months.
Matt said: “It has been horrendous as it has slowed our business down so much. The hospitality industry has taken a massive hit and it’s been really hard for food and street traders.
“That’s why we have tried to get as many local businesses involved in this as possible, and they are really excited about it.”
The Midsummer Night Market will be open on Saturday, August 29, from 1pm to 11pm, and on the Sunday from 10am to 4pm.
Tickets in advance cost £4 adults, and under 14s go free. Tickets on the door will be £5 adults, and under 14s will still go free.
For more details click here.